SNF Nostos


Hila Oren

Tel Aviv Foundation

Dr. Hila Oren, CEO of the Tel Aviv Foundation, is a city maker with a vast experience in city branding and marketing and a world-renowned expert, speaker, and educator of Public Spaces development.

Prior to the Tel Aviv Foundation, Dr. Oren was the CEO and founder of Tel Aviv Global, an initiative to brand and position Tel Aviv as a leading global business center specializing in innovation. During her term, the Startup City vision was formed: a municipal strategic plan for investors, entrepreneurs, tourists, and students, connecting city platforms with private initiatives. As a result, Tel Aviv-Yafo was awarded 'Best Smart City in the World' in 2014.